The YTSO calls on performers from around the world to audition on YouTube so to play their part onstage at the iconic Sydney Opera House in March 2011.
Korean automotive manufacturer Hyundai is sponsoring the YTSO for the first time. Hyundai will be appearing on co-branded materials. Hyundai’s enthusasim on YouTube follows fellow Korean brand LG listing as the global sponsorship YouTube’s Life in a Day contest.
Michele Flannery, music manager of YouTube said in his Google Blog that the YTSO has already brought in 96 musicians from from over 30 countries to perform together in a promotional video for the event.
Three YouTube mastheads will be running on the YouTube homepages of each of the 13 countries including US, Canada, Brazil, Mexico, Italy, UK, France, Spain, Korea, Russia, India and Australia. Hyuandi’s YouTube ads will promote their new global slogan, which they will officially unveil in January 2011.
