SYDNEY: A new international awards programme is set to recognise
the work of advertising industry professionals under the age of 30,
while highlighting the creative potential of students.
The YoungGuns (International Advertising Awards will be held in Sydney
on October 19 with the winners decided by a celebrated judging team of
15 drawn from agencies worldwide including David Droga (Saatchi &
Saatchi), Dave Bell (KesselsKramer Amsterdam) and Eugene Cheong (Ogilvy
& Mather Singapore).
YoungGuns director Michael Kean said the idea of the awards came from
the belief that young creatives were not getting a chance to take part
in the mainstream contests. By not participating, it meant that "young,
radical and innovative" people did not get a springboard to allow their
work to be seen by a wider audience of their peers at an early stage in
their career.
There are eight categories including television, cinema, radio and
poster.
Outside of the main awards YoungGuns is running the YoungGun Student of
the Year award with the winning getting a three-month placement at any
DDB office worlwide. Entry kits can be accessed through
www.youngguns2001.com.
