Yoshinami will report to Michael Birkin, Omnicom's Asia-Pacific president and CEO, and will be responsible for developing and managing a strategic and communications programme for the region. "To support the growth of our brands and accelerate the group's development in this important region, we see the appointment of a respected industry professional of Velvet's calibre as a critical step in driving corporate communications and government relations activities," said Birkin.
Yoshinami was previously director of corporate affairs for Philip Morris Japan. Prior to this, she was executive director, regional head of communications and branding, Asia-Pacific, for UBS Warburg Japan.
Omnicom's branded networks and companies include BBDO, DDB, TBWA, OMD, Interbrand, Fleishman Hillard, Ketchum and Porter Novelli.
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Yoshinami joins Omnicom as new head of comms
Global advertising and marketing group Omnicom has appointedVelvet Yoshinami as head of communications as it plans for growth in Asia.
