Optimedia won the account after a three-way pitch against incumbents Akomori and Methaphour.
“In order to create powerful connections with the consumers, it is imperative that we define the consumer pathways and select the touchpoints strategically. We have the tools at every stage of the process to do just this for Yomeishu,” said managing director of Optimedia Malaysia Wong Pi Yee.
“In order to create powerful connections with the consumers, it is imperative that we define the consumer pathways and select the touchpoints strategically. We have the tools at every stage of the process to do just this for Yomeishu,” said managing director of Optimedia Malaysia Wong Pi Yee.
Optimedia Malaysia is part of the ZenithOptimedia global network that spans 72 countries.
Yomeishu is a Japanese traditional herbal liqueur based on Oriental medicine with importers in four key markets.
