Yip was chief operating officer at Asatsu-DK Hong Kong for 12 years. Yusuf Ismail, group account director at the agency, has been promoted to director of client service.
Roadshow operates screens on approximately 4,700 transit vehicles, including KMB, Citybus, New World First Bus buses. The screens run in-house infotainment with commercial segments for passengers. "It’s the strongest OOH media platform for advertisers, unlike other similar media platform in commercial buildings which only have commercials," said Yip.
Yip swaps Asatsu-DK for Roadshow
HONG KONG - Bus entertainment operator Roadshow has hired Larry Yip, formerly of Asatsu-DK, for the newly created post of senior vice-president of marketing and projects, reporting to Ramond Yiu, director of marketing and sales.
