Yili takes lead in Olympics race

BEIJING Yili has taken the surprise lead in Olympic-related brand awareness, according to new research from R3 and TNS Sport, in the run-up to the 2008 Games in Beijing.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features