Yili selects JWT for Classic

BEIJING - JWT Beijing has reportedly won creative duties for Yili's high-end Classic brand, after a final round showdown against Euro RSCG.

The duo were shortlisted from an initial pitch roster that is also believed to have included Dentsu and Ogilvy.

The win comes at an opportune moment for JWT, which earlier this month relinquished its hold on China Unicom’s US$60 million GSM business.