Yili seeks to leverage Olympics in Hong Kong

HONG KONG - Yili is seeking to leverage its status as an official Olympic sponsor, extending its 'Healthy China' platform to the territory and sponsoring the first Hong Kong Games, beginning tomorrow.

The Games will involve teams from 18 district councils, and forms part of the HKSAR’s 10th anniversary celebrations to commemorate the transition back to China.

“Yili can strengthen our brand image and market penetration internationally through our sponsorship of the Beijing Olympic Games and Hong Kong Games, while supporting the community in enjoying the benefits of sports and healthy dairy products,” said Yili group vice-president, Zhang Jianqiu.