The outdoor specialist, which was recently bought by Aegis, teamed up with sister agency Vizeum for the pitch.
“Yili is our first major domestic Chinese client,” said Heartland CEO Jay Lin. “This is a vital step for us in expanding our services to local Chinese corporations, and we are happy to add this account to our roster of Olympic sponsors."
“Yili is our first major domestic Chinese client,” said Heartland CEO Jay Lin. “This is a vital step for us in expanding our services to local Chinese corporations, and we are happy to add this account to our roster of Olympic sponsors."
