Soy Dream, produced by Singaporean company Yeo’s, will roll out an integrated campaign, including TV, print and outdoor, aimed at building awareness over the course of this year.
“We were impressed by M&C Saatchi’s proposal in terms of how they would strategically tackle the extremely competitive drinks market, and how their creative idea would help our brand stand out from the clutter”, said Fann Yuen, deputy general manager, YHS Hong Kong.
