Yellow Pages enhances search marketing offer

Yellow Pages Hong Kong has strengthened its suite of online marketing products after partnering with WebDNA, a local technology firm that has developed a tool enabling advertisers to co-ordinate bids for keywords across multiple search engines from a single platform. <BR><BR> The DNASearch technology, which has been in use for around a year, eliminates the need for media agencies to manage individual bids on each search engine. It can also cover portals that use simplified and traditional Chinese characters. <BR><BR> "They have the strength in the technology, we have the strength in offering a one-stop solution and the channel in the marketplace. It's a logical way of combining our strengths," said Joseph Yii, VP of e-business for PCCW Directories, which runs Yellow Pages in Hong Kong.