Year-long effort brings in Talcid for BBDO/CNUAC

<p>SHANGHAI: BBDO/CNUAC has dealt a blow to Dentsu Young & Rubicam by </p><p>snagging the Bayer China's over-the-counter antacid brand Talcid, an </p><p>account estimated to be worth about USdollars 2 million. </p><p><BR><BR> </p><p>BBDO, which is Bayer's regional agency, took the account after a </p><p>year-long effort to lure the client away from DY&R culminated in a pitch </p><p>that focused on creative and strategic credentials. </p><p><BR><BR> </p><p>BBDO/CNUAC Shanghai managing director Lau Seng Yee said an integrated </p><p>campaign is being planned. </p><p><BR><BR> </p><p>"We will produce a campaign driven primarily by a series of TV </p><p>commercials. In addition, the campaign will be supported with integrated </p><p>elements both at the consumer level as well as the prescription channel. </p><p>The objective of the campaign is to reinforce the fast relief function </p><p>of the product." </p><p><BR><BR> </p>