Yap calls time on a ten-year spell at DraftFCB and replaces Roger Pe, who left the agency to join Golden Communications in Vietnam last year.
Grenville Francis, a copywriter at DDBI’s sister agency Naga DDB, has been running the creative department in the interim.
Grenville Francis, a copywriter at DDBI’s sister agency Naga DDB, has been running the creative department in the interim.
Neal Estavillo, the chief executive of DDBI, said: “Yap fits in with where I want DDB to be. He has the balance just right between creative excellence and business sense.”
Prior to DraftFCB, Yap had stints at BBDO, Y&R and Ogilvy & Mather, where he began his advertising career in 1990.
Yap's awards tally includes recognition at Cannes Lions, The One Show, Kancil and AdFest.
