Created by Dentsu Communications, the work aims to strengthen Fazer’s market presence by showing how each machine is customised for bike lovers. The creative concept focuses on the idea of cruising instead of the more commonly emphasised speed and technical concepts of auto bikes.
The commercial follows the journey of a group of bikers. The tagline reminds viewers that whether they are traveling with their friends or family, "every bike has a unique character”.
"We want to differentiate the Fazer by striking a real and inviting tone with the campaign, rather than just being bombastic. Also, it is based on a human truth with wide appeal, which the category has not yet touched,” said Shivananda Mohanty, the creative head of Dentsu Communications.
The campaign website can be access here.
Credits:
Project Touring Sprit
Client India Yamaha Motor
Creative agency Dentsu Communications
Creative head Shivananda Doc Mohanty
Creative directors Trilochan Anand, Jai V. Sheth
Production company Stratum
Director Joel Peissig
Exposure Television, print, online, mobile, point-of-purchase
