Yahoo's online supermarket goes live with Japanese theme

Yahoo Supermart, a new online gourmet supermarket offering fine food directly air-freighted to Hong Kong, has officially rolled out with a promotional campaign. A complimentary travel package for two to Okinawa will be given to the biggest spender in the online marketplace. As a start, Japanese delicacies such as Hokkaido-farmed hairy crabs and Kagoshima-bred skipjack tuna sashimi form the inaugural shipment. Pop singer Ella Koon was present at the launch ceremony held in Causeway Bay.