The combined sales division is headed by sales director Tom Sippel and, according to Yahoo Singapore and SEA MD Reza Benham, reflects the needs of advertisers today. "We see both display and search as tools that marketers use," said Benham. "If an advertiser wants a marketing solution, they have one person to call on, whether for mobile, search, or media. It's a reflection of customers telling us they want us to make it easier to work with us."
The integration has been preceded by staff training initiatives to enable cross-selling across the three areas. "So far none of our competitors have all of these tools under one roof," added Benham. "(The industry) will go in this direction, but where you see it happening more today is the media agencies."
The portal has also implemented a tiered structure into its sales team, to provide more resources for higher value clients. "It's making sure our big customers are happy," said Benham. "If a client has a certain spend, we will have dedicated resources...which will look after their campaign."
