‘Yahoo Exclusive Keyword’ and ‘Yahoo Where’ will be sold through PCCW Directories, and are targeted at small and mid-sized businesses across the territory.
‘Exclusive Keyword’ aims to provide a solution for business that share common brand names, with the search function allowing for keyword combinations and the display of advertisements in business-card styles.‘Where’ will provide outlet descriptions, product and service highlights, maps and discount coupons.
PCCW executive vice-president of advertising and interactive services Lindsay Servian noted the new solutions would assist advertisers new to the digital space.
According to findings by comScore,Yahoo Hong Kong is the number one portal in Hong Kong, reaching 80 per cent of all active users.
