Feign is director of Stvdio Media, which launched several series of
banner ads for Yahoo to promote its new online games, music,
e-greetings, astrology and other services. Each series consists of four
to seven distinctly different animated banners.
"Our challenge was to make each individual banner unique, using eye
catching graphics and packing in as much animation as possible, within
strict and tiny file size limits. With so much banner advertising
everywhere you look on the web, it's more and more difficult to grab a
viewer's attention. We wanted to make sure they would sit up and take
notice."
