Following Yahoo’s revamp of its website layout and Yahoo Mail, marketing details were revealed and the official global campaign has been released by Ogilvy & Mather.
The new focus for Yahoo is on ‘you’ and aims to bring people together from around the world. The project will mainly be channelled through online media. Ogilvy & Mather describes the push as “the internet is under new management - Yours.”
The new focus for Yahoo is on ‘you’ and aims to bring people together from around the world. The project will mainly be channelled through online media. Ogilvy & Mather describes the push as “the internet is under new management - Yours.”
Titled ‘Anthem’, the ad is filmed in five countries and debuts initially online and will be followed by TV work.
Launching next Monday (5 October), India will be the first Asian country to get a taste of the ad. The rest of the world, including Hong Kong, Indonesia, Korea and Taiwan, will get their hands on the campaign in 2010
Credits:
Project Anthem
Client Yahoo
Creative agency Ogilvy & Mather Worldwide
Exposure Television
