Xung Asia has been retained for creative, following a multi-agency pitch, while Mediawise has media for the brand, which is positioning itself as a rival to Evian.
A teaser TV push has already launched, to accompany Voda Voda's sponsorship of Mediacorp TV's Project Singapore, a Mandarin pop version of the popular Idol series that will air on Channel U from mid-June onwards. In addition, the 'Fabulously Square' launch campaign has seen the brand released to 'fabulous' consumers, such as models and other opinion leaders.
"I wanted to make it a little more exclusive," said Xung Asia director of marketing Arjan Nijen Twilhaar, of the launch campaign, which will expand to include more TV, print and trade events in May.
"It's quite popular in Europe because of the square design of the bottle," added Twilhaar. "Serbia's well known in Europe for spas. What we are trying to do is bring a better image here -- tourism is picking up there."
The Voda Voda square bottle is completely transparent, save for two white stickers and an embossed logo, providing a look that is "slick and fashionable," said Twilhaar.
Xung tapped for Voda Voda water launch in S'pore
Arteska has tapped creative and media agencies for the launch of its Serbian natural spring water label Voda Voda in Singapore.