Staff Writer
Oct 3, 2012

XM Gravity named AOR for HokaHokaBento and Nestlé Indonesia

JAKARTA - XM Asia Pacific’s Indonesian unit, XM Gravity, has been named Digital Agency of Record (AOR) for HokaHokaBento, one of Indonesia’s largest Japanese restaurant chains, as well as Nestlé Indonesia.

XM Gravity has scored two business wins

XM Gravity will revamp HokaHokaBento’s current website, build a mobile site and apps for the brand, and manage the restaurant chain’s social-media presence, which has largely been managed in-house until now. The appointment came after a pitch involving a total of seven agencies.  

The Nestlé business was awarded to XM Gravity in September after a competitive three-way pitch. XM Gravity will help develop and implement Nestle’s digital marketing strategy, with a focus...

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