XM appoints Eriksson as head of strategy

SINGAPORE - XM Asia has appointed former Euro RSCG London group account director, Oliver Eriksson (pictured), to the newly created role of head of digital strategy.

Eriksson, who is the twin brother of Tribal DDB Singapore general manager Christer Eriksson, boasts six years experience in digital marketing and will report to Paul Soon, MD of XM Singapore.

Soon commented: “We have been looking for the right person for this role for quite some time and we are overjoyed that Oliver has come on board.” 

Separately, the WPP agency was recently appointed the regional digital partner for Royal Caribbean Cruises in time for the launch of the company's dual-language website.