XM A-P joins with RMG Connect
WPP's XM Asia Pacific is teaming up with sister marketing communications company RMG Connect, the strategic relationship marketing arm of JWT, effective January 1, 2006. Paul Davies, recently appointed president Asia Pacific, will head up the network. He said: "This only came about in the last three months. In the short term we will keep the XM brand name. Ken (Mandel, CEO/regional director of XM) will be taking on a wider role in the interactive space. The combination of capabilities is expected to create one of the strongest players in the direct, digital and promotions marketing arena in the region."
