Paprika Global, Wyeth's incumbent agency in Singapore and Malaysia, produced the creative to highlight the dangers, delivering the message through the perspective of a child asking her parents about a victim. The TVC and print work were supported by a week-long public awareness drive that included celebrity talks, news broadcasts and public exhibitions. Initiative handled all media duties.
Wyeth raises alert on disease's risks
Wyeth Pharmaceuticals has launched a public service campaign to raise awareness of the less known - but potentially fatal - pneumococcal disease, teaming up with the Singapore Paediatric Society for the through-the-line blitz.
