The campaign promotes the use of Prevenar, reportedly the world’s only pneumococcal vaccine, to protect children under the age of two. The commercial starts off in silence, depicting one of the permanent symptoms of deafness brought upon by the disease.
Credits:
Project Children pneumococcal disease education PSA
Client Wyeth Pharmaceuticals China
Creative agency McCann Healthcare Worldwide, China
Creative director Kevin Lee
Art director Band Bai
Copywriter Ben Yu
Agency producers Crystal Xie, Laura Zhou
Account director Laura Zhou
Production house Merry Film
Senior marketing manager Kevin Guo
Product manager Mindy Xu
Managing director David Shen
Exposure Television, print, outdoor, online
