Zenith will continue to handle all of Wyeth’s media planning, and the majority of buying. Meanwhile, MindShare has been handed buying for the Centrum and Caltrate OTC brands, estimated at being worth US$5 to US$7 million.
Representatives from the two agencies, along with Wyeth China, declined to comment on the review, which also reportedly included Carat. The review comes after ZenithOptimedia scooped Wyeth’s Indonesia business, estimated at 23 billion rupiah (US$2.5 million).
