According to sources, MindShare has reportedly won buying duties worth US$7 million for the Centrum and Caltrate brands in specific local markets on the Mainland.
All planning and the remainder of buying remains with long-term incumbent Zenith.
Wyeth adds MindShare to China roster
SHANGHAI - Wyeth China has concluded its China media review, handing buying duties for two brands to MindShare, and retaining incumbent ZenithOptimedia for all planning and the remainder of buying.