The “Wildlife’s fate is in your hands” game, developed by social digital nature system company Qdero, merges the virtual world with the real world. Players can cause a virtual bear to interact with their surroundings by hovering their mobile screen in any given location.
The creative concept by BBH China is to depict the threat to natural wildlife habitats and encourage Chinese youth to get involved through their favorite medium - the mobile.
Credits:
Project Wildlife’s Fate is in Your Hands
Client WWF China
Creative agency BBH China
Executive creative directors Johnny Tan
Art director Yinbo Ma
Copywriter Carol Ong
Agency producer Josephine Peh
Account manager Jasmine Huang
Production house Quedero
Exposure Online, digital
