‘Earth hour’, which encouraged consumers to switch off their lights for 60 minutes, took home the Platinum award, having earlier won four gold awards.
The win caps a remarkable year for the campaign, which also took home honours from the Spikes and Cannes.
The win caps a remarkable year for the campaign, which also took home honours from the Spikes and Cannes.
In March 2007 two million Sydney residents took part; one year later the concept was expanded globally, attracting 50 million people. The campaign supporting the event included a strong interactive element, with a website offering tools for consumers to download to help spread the word.
JWT was another big winner on the night, picking up two gold awards: ‘India poised - lead India’ for The Times of India and ‘Schick’s 3D beard simulator’ for Schick Japan KK.
Other gold winners include ‘Malaysia: truly Asia’ by TBWA-ISC Malaysia for Malaysia Tourism Promotion Board, ‘Fendi on the wall’ by Proximity Live for Fendi, ‘Kool Boost: revolutionise the ritual’ by Ogilvy Action for BAT Japan, and ‘How Bournvita let children be differently capable and differently successful’ by Ogilvy & Mather for Cadbury India.
