Within Asia-Pacific, Wunderman’s digital subsidiary Agenda will be responsible for managing the account, ending the mobile brand’s 13-year relationship with XM Asia-Pacific.
According to sources, the win was announced internally on Friday and Wunderman has been asked to hold the account exclusively worldwide.
According to sources, the win was announced internally on Friday and Wunderman has been asked to hold the account exclusively worldwide.
Sources close to the account added that more details of the business will come after Chinese New Year, when Wunderman commences work for the mobile brand.
The announcement came following a pitch that began on a global level earlier in 2008. Regional agencies began their round of presentations in the summer and were not notified of their shortlisted status until November.
In November, sources from the shortlisted agencies noted that Nokia planned to announce the pitch result before January, but the process was delayed due to pressures to revise its 2009 advertising budget.
Wunderman’s win dislodges XM Asia-Pacific’s hold on the business in China, Southeast Asia, India and Australia, which it retained in 2006. At the time, XM Asia-Pacific won Nokia’s account over nine international agencies, including shortlisted contenders Wunderman and Moving Brands, both based out of London.
Last year, XM repitched for the business in tandem with sister agency RMG Connect.
