According to Motorola VP and GM of marketing Ian Chapman-Banks, to whom Wu will report, the newly-created role is a bid to integrate all of Motorola’s digital marketing functions, from online media buying to e-commerce. “It combines sales, marketing and buying,” said Chapman-Banks. “There’s no one else doing this at Motorola anywhere in the world.”
Wu joins Motorola to head interactive
BEIJING - Motorola has appointed former Ogilvy VP Peony Wu to head interactive and e-commerce for its mobile devices across Asia-Pacific.
