Developed by Grey Hong Kong in conjunction with MyBee, the online site draws on Cheng’s expertise in a wide range of genres, including jive, tango, samba and cha cha.
The online drive, which also includes a game component for users, is being supported with print.
“We wanted to show how Eclipse Mint can deliver a fresh breath and enhance one’s confidence for social interaction,” said David Chiu, group account director, Grey Hong Kong.
