The assignment is for the Hong Kong and China markets, according to
Triangle Pacific founder and executive creative director Rodney Tam.
The appointment marks the first time that H D Lee has appointed an ad agency to handle its jeans brands, which previously ran with inhouse communications campaigns.
Tam said the shop would be responsible for creative, media planning and
buying for both brands.
Lee, which has positioned itself as a high-quality jeans brand, is now looking to give itself a trendier appeal among the young adult segment as it moves to grow its existing customer base.
