DTDgital was founded by David Trewern in 1996 and was sold to STW over a number of years, ending in 2010. According to Dow Jones, its gross revenues as at 31 December, 2011 were about US$15 million and total assets of US$5 million.
The sale also comes as Trewern, who sits on the board, prepares to launch a Sydney division of the firm, reports SmartCompany Australia. Trewern told SmartCompany that DTDigital has been working with Ogilvy on a project basis since 2007.
Dow Jones estimates WPP's digital revenues in 2011 to total over US$4.5 billion - almost 30 per cent of its projected US$16 billion revenue.
