The decision comes after a spate of negative publicity regarding another name that was considered: Synarchy.
To date, the unit has attracted approximately 600 employees across 13 global cities, including Singapore, Beijing, Singapore and Sydney.
WPP's DaVinci finally settles on name
GLOBAL - After several months, the dedicated WPP unit set up to service its global Dell business has finally settled on a name: Enfatico, a word which means "with emphasis" in musical notation.