Jessica Goodfellow
Jul 12, 2019

WPP sells 60% of Kantar to private equity firm Bain Capital

The sale values Kantar at US$4 billion.

WPP has agreed to sell a majority stake of its market research company Kantar to private equity firm Bain Capital.

The agency holding group confirmed Friday 12 July it has reached an agreement to sell 60% of the company to Bain, as part of chief executive Mark Read's strategy to reduce debt and simplify the structure of the group.

The investment values Kantar at US$4 billion. Proceeds to WPP on completion...

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