WPP mulls MDK absorption into B-M

WPP is reportedly considering the integration of PR agency MDK Consultants into Burson-Marsteller, following the sale of Ian Batey's remaining shareholding in the agency. The holding company is the majority shareholder in MDK, which is aligned with the Batey Red Cell group of companies. "Naturally, we would be interested in any opportunities for collaboration or engagement but, to date, there is nothing concrete," said B-M regional CEO Bill Rylance.