According to Recma, WPP’s GroupM agencies lead the market with 8.2 per cent share of planning and buying in Asia Pacific. MindShare, Mediaedge:cia and MediaCom are reckoned to have grown by a combined 32 per cent last year, to US$6.3 billion. However, the report does not include entries from Japan-based giants Dentsu or Hakuhodo, which would likely top the rankings.
According to Recma, Asia Pacific accounts for 21.5 per cent ($78 billion) of the global media buying industry - but the international media networks accounts for only 22 per cent of that total.
