WPP and Omniture have agreed over the next 12-18 months to integrate many of WPP’s marketing technologies, data, insights and information products into the Omniture Genesis platform.
WPP companies that will be involved in the partnership include G2, OgilvyOne, RMG, Wunderman, Enfatico, specialist agencies Schematic, VML and ZAAZ, as well as Group M, 24/7 Real Media, Kantar and Bridge Worldwide.
WPP companies that will be involved in the partnership include G2, OgilvyOne, RMG, Wunderman, Enfatico, specialist agencies Schematic, VML and ZAAZ, as well as Group M, 24/7 Real Media, Kantar and Bridge Worldwide.
The partnership will involve the training of over 500 WPP staff in client development, technology and new products from Omniture and will focus on providing chief marketing officers and other marketing executives greater consumer insights to improve marketing ROI.
“We have consistently said that the limiting factor for marketing executives to fully realise the benefits of digital marketing and the corresponding measurability and accountability it brings, is the lack of available online marketing consulting and best practices,” said Josh James, CEO and co-founder, Omniture.
“The partnership is a reflection of WPP and Omniture’s shared commitment to providing actionable, media-channel agnostic recommendations - informed by data and supported by technology - to the world’s largest brand owners,” added Mark Read (pictured), director of strategy, WPP and CEO, WPP Digital.
