The acquisition will see WPP partner with Quasar parent company Smile Interactive to develop the agency.
Founded in 2005, Quasar also counts offices in Mumbai and Bangalore, along with a client roster that includes MakeMyTrip, Monster, Microsoft, Motorola and LG. WPP Digital CEO Mark Read pointed out that the group expects digital to account for seven per cent of total Indian adspend by 2009.
"We were struck by Quasar's leadership in the digital media industry in India and its potential to grow its share of the digital media market,” he said in a statement.
