WPP AUNZ acquires New Zealand martech specialist Dominion

WPP AUNZ announced the acquisition of Dominion, a New Zealand company with expertise in Adobe Experience Manager (AEM). Dominion will be absorbed into AKQA's Auckland operation.

“Acquiring Dominion supports our strategy of combining technology and commerce with experience and communication services," Jens Monsees, CEO of WPP AUNZ, said in a release. "New Zealand clients are advancing quickly in this space and this acquisition is as an investment to support this important market.”

Dominion was established in 2011 by Marcel Blake and claims the biggest AEM development team in the market. Blake becomes operations director within AKQA, reporting to Stephen Forth, MD of AKQA New Zealand.

The combination of the companies, according to Brian Vella, AKQA's APAC managing partner, gives the agency a market-leading offer for creating digital experiences across all brand interactions, from acquisition through retention.

AKQA has already been recognised as achieving Adobe Campaign Specialisation status, Vella added.