Staff Reporters
Jan 23, 2020

WPP AUNZ acquires New Zealand martech specialist Dominion

The deal adds Adobe Experience Manager expertise to AKQA’s Auckland studio.

L-R: Marcel Blake, CEO and Founder of Dominion, Stephen Forth, MD of AKQA New Zealand
L-R: Marcel Blake, CEO and Founder of Dominion, Stephen Forth, MD of AKQA New Zealand

WPP AUNZ announced the acquisition of Dominion, a New Zealand company with expertise in Adobe Experience Manager (AEM). Dominion will be absorbed into AKQA's Auckland operation.

“Acquiring Dominion supports our strategy of combining technology and commerce with experience and communication services," Jens Monsees, CEO of WPP AUNZ, said in a release. "New Zealand clients are advancing quickly in this space and this acquisition is as an investment to support this important market.”

Dominion was established in 2011 by Marcel Blake and claims the biggest AEM development team in the market. Blake becomes operations director within AKQA, reporting to Stephen Forth, MD of AKQA New Zealand.

The combination of the companies, according to Brian Vella, AKQA's APAC managing partner, gives the agency a market-leading offer for creating digital experiences across all brand interactions, from acquisition through retention.

AKQA has already been recognised as achieving Adobe Campaign Specialisation status, Vella added. 

Related Articles

Just Published

15 minutes ago

WPP moves to fully acquire WPP AUNZ

WPP issues an unsolicited bid to acquire all the shares of WPP AUNZ that it doesn't already own and take 100% ownership by March.

24 minutes ago

Ben & Jerry's: Don't expect instant gratification ...

The brand's PR and influencer manager warns brands not to chase the news agenda but also says they risk being "left behind" if they don't act on a purpose.

28 minutes ago

UK wants to create new ad market enforcer for ...

Tech giants would be subject to fines for unacceptable behaviour and market abuse.

31 minutes ago

When a bullying client caused our team to suffer, ...

It’s time for agencies to put their people first and foster an inclusive work culture.