In the non-English category, Ogilvy & Mather took the top Book award for creative excellence for Nestle Indonesia, Central Garment Thailand and Taiwan Secom Security. J. Walter Thompson was the only other agency in the region to win the highest citation in this category for its work for client Advance Agro.
But it was Saatchis Asia which dominated overall, taking away nine Book awards in the English category. Its winning works - including for Changi Museum, Royal Sporting and China Light and Power - all originated from the agency's Singapore and Hong Kong offices. O&M took the runners-up spot with six of the top awards, including the three in the non-English category.
