World Cup sponsor Yingli Solar becomes household name in China : MEC
SHANGHAI - Solar energy company Yingli has greatly improved its brand image and visibility in China after being the first ever Chinese company to sponsor the World Cup, according to an MEC research report.
by Benjamin Li
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features