This, in turn should generate another 3,304.9 billion yen (US$24.6 billion) in economic activity.
Competition for the soccer purse will naturally benefit advertising agencies.
Dentsu alone is expected to reap 70 billion yen in additional revenue as a direct result of the World Cup, predicts HSBC.
Five of FIFA's official partners are Japanese companies - NTT, Fuji Film, Fuji Xerox, JVC, and Toshiba - all of which are expected to exploit their marketing rights to the fullest.
World Cup campaigns are also being conducted by other major corporations, including Asahi Newspaper, McDonald's, Nomura Security, Nisshin Food and Sony Music Entertainment.
The marketing efforts of Japanese companies should spill over to Korea where many are expected to start advertising for the first time.
Both Dentsu and Hakuhodo have built a strong presence in Korea to be ready to tap this opportunity. In addition, Sony and Matsushita are both heavily-promoting their audio/visual products in major Korean department stores. They are also tipped to use the summer contest as an opportunity to launch their first advertising campaigns in the country.
Korea's gross domestic product is projected to rise by one per cent because of World Cup-associated spending.
FIFA's Korean partners, Hyundai and Korea Telecom, are both expected to be big spenders.
Analysts at Daishin Securities in Seoul believe Korea's two largest listed advertising agencies, Cheil Communications and LG Ad, will be among the stocks that will benefit most from the World Cup spending.
International marketers have also caught soccer fever. Through McCann-Erickson, MasterCard was one of the first advertisers in Japan to exploit the World Cup via its Sweepstakes promotion last year.
At the same time, Philips Korea is aiming to build its reputation as a good corporate citizen.
