Having previously worked as creative director at Leo Burnett in London, Wood will work alongside worldwide creative director Joe McDonagh, as well as reporting to president and global chief operating officer Bruce Haines, a former colleague at Burnett.
Commenting on the task ahead, Wood indicated that he would aim to simplify Samsung’s advertising to better reflect the excitement of the brand.
“In America and Europe, people have a different attitude,” he said. “The best advertising is incredibly simple, and I’m going to try and make that work here. There is some terrific work done in Asia, but it’s mostly for smaller brands and for charities.”
Wood already has extensive experience working on Samsung, an account he serviced during his time at Burnett, along with clients such as McDonald’s.
A spokesperson for Cheil explained that while Wood would initially focus on Samsung, which is a major stakeholder in the agency, he would be likely to broaden the scope of his work to cover other major clients, like Hankook Tire and the Korean Tourist Organization, at a later stage.
Prior to joining Burnett, Wood worked as creative director and copywriter at JWT and Lowe respectively.
