Wong, who was hired from MediaCorp Radio, joined Spark when the sales and events division launched early this year under the Starcom banner.
Wong spent six years at MediaCorp Radio and in his last capacity as group head for business development, he worked with clients such as Samsung, Ikea and department store group Robinson's.
Wong spent six years at MediaCorp Radio and in his last capacity as group head for business development, he worked with clients such as Samsung, Ikea and department store group Robinson's.
Starcom World Singapore managing director Melissa Ho, who oversees both divisions, said other senior hires are expected on board in July for a five-person operation at MediaVest.
"We are starting to have more clients in Singapore and this has given us the opportunity to expand with a new division as there could be the possibility of handling conflict clients," said Ho.
The Singapore launch of MediaVest is the third in Asia after Thailand and Malaysia. A MediaVest operation is also in the pipeline for Hong Kong, according to Ho. Ho added that Spark, which started off working on Starcom clients, has been tapped by movie distributor Shaw Organisation to handle its planning, buying and events related to its movie premiers.
