Wong to lead TVB digital expansion

HONG KONG - Former Yahoo senior sales director Ivy Wong has confirmed she will join TVB.com as chief operating officer.

Wong joins as the city’s leading broadcaster gears up for significant expansion of its online presence, in a bid to better connect with its global audience.

“I have a strong background in internet but I think it’s time to learn about TV and work on a new business model,” explained Wong.

While TVB.com, at its peak, possessed a workforce of 200 people it has scaled back its efforts in recent years.