Appointed director of marketing Hong Kong last month, Wong will focus on business development and client retention, and will be responsible for implementing marketing stra-tegies to boost revenue, performance and market share. The move comes as DHL prepares for the next phase in its regional branding campaign 'No one knows Asia-Pacific like we do', which is expected to roll out later this year.
"It will be a regional campaign, but a lot of the areas will be tailored to local markets," Wong said.
While he would not be drawn on the fine detail of the new campaign, Wong said first and foremost, he would draw on his experience in the China market to assist him in his new role. "I feel it can be leveraged to my current work, because the logistic development of Hong Kong is interrelated to China, and its relationship with the rest of the world," he said.
Wong added one of the biggest challenges he faces, is adjusting to Hong Kong's 'single city' feel, compared with China's market size and different rates of development. "It's a nice change, because it's like doing a regional job in China," he said.
