Axis Mundi Events, which already has offices in Shanghai, Hong Kong, Taiwan and India, will combine the creative talents and strong celebrity network of Wong Kar-Wai with the event production expertise of Apax.
Jet Tone will handle Axis Mundi’s entertainment and media relations, while Proximity Live has been tasked with fashion and lifestyle PR. Proximity Live has previously worked with Apax on project bases and its extensive fashion and lifestyle client portfolio includes Calvin Klein, Hennessy V.S.O.P., Moët & Chandon, New Balance, among others.
Jet Tone Productions has worked on MNC ad campaigns for Motorola, Orange, Lacoste, BMW, Christian Dior, Lancome, Philips, among others, and has a number of Chinese film stars like Tony Leung Chiu-wai and Carina Lau ka-ling as brand ambassadors.
Jet Tone will handle Axis Mundi’s entertainment and media relations, while Proximity Live has been tasked with fashion and lifestyle PR. Proximity Live has previously worked with Apax on project bases and its extensive fashion and lifestyle client portfolio includes Calvin Klein, Hennessy V.S.O.P., Moët & Chandon, New Balance, among others.
Jet Tone Productions has worked on MNC ad campaigns for Motorola, Orange, Lacoste, BMW, Christian Dior, Lancome, Philips, among others, and has a number of Chinese film stars like Tony Leung Chiu-wai and Carina Lau ka-ling as brand ambassadors.
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