Wong helps Centro formulate branding in digital content creation

<p>In its quest to reach a higher plane of existence, Centro Digital </p><p>Pictures has discovered that it has to take a good, hard look at its </p><p>overall branding. </p><p><BR><BR> </p><p>Not too many years ago, it was a much smaller company, with fewer </p><p>product offerings - television commercial post-production, animation and </p><p>special effects. </p><p><BR><BR> </p><p>Today, however, Centro also produces movies, entertainment and </p><p>edutainment programming, computer games and educational software. </p><p><BR><BR> </p><p>This wide array of product lines could give rise to confusion unless a </p><p>strong brand with core values are created. </p><p><BR><BR> </p><p>Centro's newly-appointed chief creative officer Stanley Wong has been </p><p>given the task of formulating and producing the core company brand. </p><p><BR><BR> </p><p>He told MEDIA about the current challenges that have to be overcome: "In </p><p>the market place, Centro means different things to different people. </p><p><BR><BR> </p><p>On the advertising side, it means post-production, animation and special </p><p>effects. For consumers, it means movies. </p><p><BR><BR> </p><p>"We haven't told the whole market that we can do the whole thing - from </p><p>TVC production to movie making and content creation," he added. </p><p><BR><BR> </p><p>He said that this would tie in with the company's overall vision of </p><p>being a pioneer in the field of digital content creation whether it be </p><p>for the Internet, television - commercials, movies, and educational and </p><p>entertainment programming - educational software or computer games. </p><p><BR><BR> </p>