Wong helps Centro formulate branding in digital content creation

In its quest to reach a higher plane of existence, Centro Digital Pictures has discovered that it has to take a good, hard look at its overall branding. Not too many years ago, it was a much smaller company, with fewer product offerings - television commercial post-production, animation and special effects. Today, however, Centro also produces movies, entertainment and edutainment programming, computer games and educational software. This wide array of product lines could give rise to confusion unless a strong brand with core values are created. Centro's newly-appointed chief creative officer Stanley Wong has been given the task of formulating and producing the core company brand. He told MEDIA about the current challenges that have to be overcome: "In the market place, Centro means different things to different people. On the advertising side, it means post-production, animation and special effects. For consumers, it means movies. "We haven't told the whole market that we can do the whole thing - from TVC production to movie making and content creation," he added. He said that this would tie in with the company's overall vision of being a pioneer in the field of digital content creation whether it be for the Internet, television - commercials, movies, and educational and entertainment programming - educational software or computer games.

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